Third party referrals are one of the best forms of online advertising. Site Sponsor lets you set up your own affiliate program to allow user registration and tracking of clicks. Online tools to monitor the click through rate. In conjunction with WebGenie shopping cart CGI, it can relate a successful sale to an affiliate who sent the visitor to your site. Three license types including a free version that runs the CGI via WebGenie's server. One of the great advantages of the World Wide Web for small businesses is that it gives them a chance to compete evenly with the big people. Site Sponsor helps make the playing field even more level, even for tiny, brand-new Web entrepreneurs. There is no better incentive than a financial reward for others to display your banner on their sites. The reward can be based on click-throughs or the actual sales achieved. ou give a commission or another form of reward to your sponsor based on click-throughs or sales. Site Sponsor is designed to make it possible for you to automate that process. Every time a visitor to the sponsor's site clicks on the banner to come to your site the click will be recorded on your server. Also, a cookie will be used to uniquely recognize the visitors if and when they make an online purchase from you at some future time. Unlike regular advertisement you can choose how you pay the commission. Apart from the direct exposure resulting from the sponsored banners you will get to know where the most number of visitors are coming from and enhance it by advertising on that site through a paid banner. Performance of SSP depends on (1) your web site's initial popularity, (2) incentive offered to your sponsors and (3) popularity of your products and services. Excellent technical support via email and phone. Davecentral Pick of the day: "All you need is a simple, inexpensive piece of software that will help you run your affiliate program. And here it is…"